Social media is a platform where we can easily talk to anyone on different platforms and in different ways like video, audio, and chat. This platform also helps to grow your business on the World Wide Web, and earn revenue by advertising our product/business.
Advantages and Disadvantage
- You can easily connect to anyone from anywhere.
- Can easily get education from professionals and experts just by sitting at home and using the internet.
- Through social media, you can update yourself on what is going around the environment.
- Best and easy way to grow and spread your business on a worldwide level and create goodwill among the customers.
- Social Media creates awareness among people live and helps them to discover new and innovative stuff.
- Personal data and information can easily be hacked which creates losses to financial and even personal life.
- Addiction to social media creates a waste of time and way out of society.
- It can easily ruin business goodwill by just spreading false stories on social media.
- Social Media is a major issue of death. For example, bikers were doing the stunts, and normal people trying to cop the biker’s stunts.
- The major disadvantage of social media is following crazing people and getting inspired from them like taking drugs and alcohol.
Different types of social media advertising
It is the second-largest social networking site. It was launched in February 2004 by Mark Zuckerberg. According to a September survey, about 85% of college students have a Facebook account, and 60% sign up for it daily. It has crossed the one billion user account mark.
Facebook is a platform where you can connect with other people and promote your business and product. But recently, Facebook has lost the trust of millions of its users by allowing third parties to access the personal data of over 87 billion users. About 1.59 billion monthly active users.
WhatsApp was founded on 24 February 2009 by Jan Koum and Brian Acton. In 2009, Apple issued a notification prompting users to ping, but Koum changed WhatsApp so that when a user’s status changed, we changed everyone they were in contact with who was known Goes
Facebook announced the acquisition of WhatsApp for $19 billion on 19 February 2014 to collect more data about users.
This platform is more convenient than Facebook because if we log out with our ID then we have to log in with our username regularly. Here you can communicate with another user by simply adding a number to your contact. There are 1 billion monthly active users.
Instagram is owned by Facebook where we can share photos, videos and even we can connect with people by creating live videos. It was launched in October 2010 by Kevin Systrom and Mike Krieger. Its Android version was released in April 2012.
Alexa ranked 15th globally in June 2018, is available in 36 languages , and is available on iOS at 139.4MB and Android at 32.34MB. It was launched as a unique social networking platform based solely on the photo and video sharing.
It enables you to capture the best moments of your life on camera and turn them into works of art as it allows you to apply multiple filters. It helps you to build and grow your business and increase awareness of your product and your business for customers. It has 400 million active users every month.
Another social media website for online news and social networking services for users where they can post and interact through messages called tweets.
Google+ is a multilingual social networking service platform. It is owned by Google LLC, launched on June 28, 2011 (replaced by Google Buzz), and created by Vic Gundotra and Bradley Horowitz.
It is a multimedia messaging application that is used globally. Written by Evan Spiegel Body & Murphy Reggie Brown and developed by Snap.Inc was launched in September 2011.
But it was released on Android on March 28, 2018, and on iOS on March 20, 2018. On May 31, 2018, the preview was released on Android. It is available in 22 languages and ranks Alexa at 3986 (as of February 2018). It has 200 million monthly active users.
It is a photo and visual bookmark sharing site or app that enables you to find and save new ideas for your project/file. Founded by Paul Sayra, Evan Sharp, and Ben Silberman.
It is mainly for commercial purposes and available in different languages and provides an installation board for companies to advertise/display their products. Pinterest requires registration and was ranked 67th by Alexa in April 2017 and launched in March 2010. It has around 100 million monthly active users.
It is the most popular and professional social networking website and app available in more than 20 languages and is used by servers and professionals all over the world to communicate with different businesses.
Linkedin was founded on December 28, 2002, by Reid Hoffman, Alan Blue, Konstantin Guéric, Eric Lee, and Jean-Luc Vaillant, and launched on May 5, 2003. On June 13, 2016, Microsoft announced its acquisition of LinkedIn for $26.2 billion. The transaction resulted in the payment of approximately $26.4 billion in cash.
It was ranked 34th by Alexa in 2018 and has 530 million users and nearly 100 million active users.